Work
Outspent 28 to 1. Won in a landslide.
No on BCountywide ballot measure · San Diego CountyLocal shop, nationwide orders. Then it sold.
Sweet GourmetBrand + ecommerce · RetailBuilt a new restaurant in 48 hours
The Flying ToadPandemic pop-up · HospitalityBuilt the Halloween we needed as kids
Tyler Halloween HouseCommunity brand + set design · Tyler, TXI was the fourth person. Then came 500+ volunteers.
Power San DiegoPublic power initiative · San DiegoFilled a gap they'd lived with for years
Salary calculatorWordPress plugin · DevelopmentComing soonThey asked for clients. I built the machine.
PrideStaff North DallasDemand gen · StaffingComing soonLead gen on one screen
Lead gen dashboardDashboard · Lead generationComing soonWhat are you building?
Tell me about itContact · Any industry
winner BEST OF SHOW· BEST OF CATEGORY· GOLD ADDY AAF East Texas 2026 NEWSMAKER OF THE YEAR The Valley Roadrunner 2016 president AAF EAST TEXAS· communications chair AAF DISTRICT 10 formerly VICE CHAIR Valley Center Community Planning Group· DESIGN REVIEW BOARD appointed by the San Diego County Board of Supervisors
I took the long way here. Every mile of it counts.
The path
I started designing and coding in high school. After graduation I pressed pause to start a family, but the digital world intrigued me and I had to learn more. I went back to school for computer science until trend forecasting grabbed me, and I switched to Graphic Communications and Marketing. The tech side never let go of me. It still hasn’t.
I took a job with a school district teaching graphics and programming. When they decided to open the district’s first hybrid middle school, part time in person and part time online, I built the learning management system from scratch, wrote the curriculum, trained the entire staff, and started the district’s first marketing department. That’s how I got into marketing.
From there it took me everywhere. Food trend analysis, community planning and development, political campaigns, even public office. I spent ten years in grassroots work and loved every minute of it. I’d get handed an idea and an impossible deadline, and alongside incredible teams, I built the machine that made it real. Shaping our community that way set my soul on fire.
When life moved us to Texas, I landed at PrideStaff in 2024 while I figured out what came next. They brought me in to answer one question, how do we grow our clientele, and what we’ve built since goes well beyond it.
What I do
I move fast and I love to learn. My superpower is learning your industry and your business, then moving that damn needle in ways you didn't think were possible.
Off set
Got a question, a joke, a Jeep trail I need to run, or a pitch for next year's Halloween theme?
Message meClosing credits and contact
The teams who said yes
Three boys who grew up alongside the work
Post-credits scene
What are you building?
Tell me the idea. Even if it's one sentence, that's usually where the good ones start.
Got it
Your idea is in. I'll be in touch.
linkedin.com/in/ashlymellor