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Ashly Mellor | Portfolio
Tyler, TX / San Diego, CA
Right message. Right person. Right time. It's a science, not a guess.
The Principle — Makers Ridge
Outspent 28:1. Won with 64%. No time. No brand. Every seat full in 48 hours. Zero ad spend. 1M+ organic plays.
Ashly Mellor

You don't have a marketing problem. You have a messaging problem disguised as a marketing problem. I find the gap between what you're saying and what your buyer needs to hear. Then I build the system that closes it. The industry doesn't matter. The method does.

64%
Vote win, outspent 28:1. No on B, San Diego County.
8,000
Conversions in under 5 months. Voters, volunteers, supporters. Not leads. Believers.
1M+
Organic reel plays. Local small business.
55%
Email open rate. Industry average sits around 21%.

Selected Work

4 Projects / 4 Industries
01
Pandemic Pop-up
The Flying Toad
48 hours. From nothing to cult following.

My 14-year-old drew the logo. We built the brand, menu, and launch campaign in two days flat. Every seat filled from night one. Saved the restaurant.

Cult Following
^ sold. the brand outlived the pandemic.
Full story →
02
County Campaign
No on B
David vs. a $10M Goliath.

A developer tried to buy a ballot measure. We used social media as live polling because we couldn't afford real polls. Won by the largest landslide in state history for a county measure.

64% Win • Outspent 28:1
the one I'm proudest of
Full story →
03
Digital Transformation
Sweet Gourmet
From social-media-shy to daily creators.

Turned a team that feared posting into people who loved it. Instagram grew 82% year over year. Online store hit $10K/month by the holidays. Built a digital presence strong enough to help them exit.

82% IG Growth / Successful Exit
built it so well they could sell it
Full story →
04
Citizens' Initiative
Power San Diego
Five people became a movement.

Built the brand, website, ad strategy, and volunteer pipeline from zero. 500 volunteers, 30 endorsements, 30,000 signatures. Under $5,000 in ad spend.

30K Signatures
from scratch
Full story →

NOT AN AGENCY.
A builder.

Political campaigns. Pandemic restaurants. Pharmaceutical companies. Staffing firms. Nonprofits. A global floral company. The industry never mattered. The buyer's brain works the same way everywhere. Every market has a version of the same problem: the business talks about itself when the buyer needs to hear about themselves. Once you see that pattern, you can walk into any room and solve it.

The same instinct that builds a campaign builds a stage, a set, a community outreach program. The medium changes. The muscle doesn't. Dream it, make it real, do it before the deadline.

I don't stop at what I've learned. When AI changed the game, I didn't wait for someone to teach me. I built a human-AI collaboration model where instinct and pattern recognition sharpen each other with every project. New tools, same instinct: learn it, build with it, stay ahead.

What I'm Building
Makers Ridge
A consultancy built on a human-AI model that compounds with every project.
What I Care About
Project Unbroken
Support for families who have lost a parent to suicide.
Where I Give Back
VP, AAF East Texas
2024 Volunteer Service Award. Building up the next wave.

How I Work

the short version
01
Find the Real Problem
"We need more leads" usually means "our message doesn't match how our buyer thinks." I start there.
02
Start from the Buyer's Brain
Not demographics. What are they thinking, feeling, worrying about at the moment they need this? That's the brief.
03
Build a System
Campaigns end. Systems compound. Every touchpoint, every data point, every piece of content feeds the next decision.
04
Measure. Recalibrate.
What converted? What bounced? Hypothesis becomes evidence. Evidence becomes strategy. The system learns.
Ashly Mellor

Hi, I'm Ashly.

Wife to my high school sweetheart, mother to three phenomenal boys, and a few four-legged ones, which is, by far, the most exhausting job of all.

In my free time, you'll find me tracking down every mud hole across 3 states in my YJ, honing my gardening skills in the Texas heat, helping restore our historic home, or planning our next Halloween event for the community.

I love the entire process of everything I do. From the initial idea and research to the design and execution, and finally watching it all unfold.

SAY HELLO

Questions, jokes, Jeep trail tips, or the next big idea. I'm all ears.